TikTok is introducing a updated setting that allows them to lessen the volume of AI-created videos appearing in their feeds. This step comes as the company disclosed that it presently contains over 1 thousand million content made with AI.
Testing and Rollout
The update is being tested over the coming weeks before a global release. This advancement coincides with a surge in content created by AI, spurred by recent video-generation tools.
AI Content on Other Platforms
Recent reports that approximately one in 10 of the most rapidly expanding video streams on a competing service primarily display content made by AI. A significant portion of this material is deemed “AI slop”, a label for substandard, factory-style content that is typically nonsensical or dreamlike.
“We know from our community that numerous viewers enjoy content created using AI tools, including digital art to science explainers, and we aim to give people the ability to adjust the amount of that, based on their own likes,” said a platform representative.
Scale of AI Content
The service announced that there are currently 1.3bn videos on its network tagged as made with AI. Overall, over 100 million media items are added to the platform every day, making clips made by AI a minor portion of its complete catalog.
Customizing Your Feed
Members will be in a position to reduce or increase the amount of artificial media they see by using the topic control option in the platform and selecting AI-made media. Additional categories that currently be controlled under the setting encompass news, fashion, cosmetics, and dance.
Content Labeling and Policies
TikTok’s policies mandate content makers to identify convincing artificially created content, and it bans dangerous AI impersonations of public figures or emergencies. Any believable artificial content that is unmarked can be taken down under its user guidelines.
Furthermore, the app will now add an “AI-made” tag to content made using its own AI tools, or detected by an industry-wide initiative for recognizing AI-generated material. This action is aimed to help prevent users from trying to circumvent the disclosure requirement.
Educational Initiatives
The company is additionally launching a $2 million educational fund for experts and organizations to create learning resources about responsible artificial intelligence. This project will assist educational bodies specializing in training computer science.
Moderation Strategy
The platform has supported its content review process, following controversy over proposals to lay off numerous content moderators in the UK. TikTok is expected to cut hundreds of positions in its content moderation division in its British office, with trade unions and digital protection specialists raising concerns that staff are being displaced by automated systems.
A senior executive explained that people-led review would continue to be important, but artificial intelligence can safeguard staff by removing the most graphic content before it is viewed by humans. The platform reported a significant reduction in explicit and harmful content handled by safety staff over the past year due to reliance on its automated systems.
We believe it is crucial to integrate humans and technology to keep the platform safe,” the executive stated. “We’ll have humans as part of that process, but we additionally believe it’s highly necessary to limit contact with dangerous material as quickly as possible, which is where a extensive automated help is proving valuable work at speed.”
